The SPACE of digital objects
BLOCKv was a tech startup in Santa Monica that created unique digital objects on blockchain called Vatoms. Headquartered now in London, Vatoms were created to be smart, interactive, and experiential objects that engaged and motivated users through gamification. The objective was to sell, trade, collect, combine or share these digital objects with other users.
Roles: UI/UX, Graphic Designer, Video Editor, Motion Graphics, and Brand Development.
Designed for discovery, a Vatom can be dropped onto a map, captured in augmented reality, and can be stored in your digital wallet.
They can gamify any experience like a product promotion, a concert, or a sporting event. They are also sharable as easy with a text.
GAMIFYING LIVE EVENTS WITH VATOMS
The winter music conference
Role: Editor/ Motion Graphics Designer
USING VATOMS TO MARKET your branD
USING VATOMS TO sell YOUR BRAND
Show your customers how many Vatoms are found on a map. Once acquired, you can either share, redeem, combine, transfer, or keep them for future use.
Drop a Vatom at a concert and have fans search for this finite object for a chance at a backstage pass.
An independent digital life form, Vatoms can be easily updated, changed, run without people, move, and act on their own.
Transfer virtual goods on and off blockchain using only a phone number or email address – from one user to another – simplifying the process of exchange.
The interactive properties of Vatoms can gamify any experience, whether a product promotion, entertainment, a sporting event, a reward program, or a simple thank you message to an audience.
Holding digital value, Vatoms hold real-world value like redeeming a cup of coffee.
A Vatom is associated with personal identity, yet, experience on any device – to share, trade, sell, give, drop, or combine. Yours to do whatever you wish.