BRANDING | VISUAL DESIGN | UI/UX
Embark is a canine genomics and biotechnology company that offers dog DNA testing services to consumers, breeders, and veterinarians. Embark rebranded and I supported current and new asset creations. I was also responsible for implementing the overall company branding aesthetic, including marketing collateral, both digital and print.
We communicated mostly through Slack and Google Meet.
Time management tools we used included Trello, Asana and Sketch to share files.
We gathered information based on past sales, current trends and our competition in the market.
The Embark way
Quarterly mailers were sent to breeders in the industry, and those associated with The West Minister Kennel Club Dog, Cornell University College of Veterinary Medicine, and the NIH.
Specialty cards, discount flyers were designed for promotions.
The Breeders department needed product box designs for their new copartnership with the Kennel Club.