Jules LA was an upscale bohemian children’s clothing line designed by fashion designer, stylist, and trend innovator Rita Ghanime. This clothing line was targeted at children between the ages of 5-14.
The key message associated with the Jules LA line is that it’s a line for children that is free spirited, versatile, playful, untamed, yet comfortably edgy. Its “ombre” gradual fade, and more of a stark contrast in dip dyed clothing provokes intrigue, and was a sign of its time for children’s clothing. We wanted to portray this through a website, a logo, and marketing materials.