About

Jules LA was an upscale bohemian children’s clothing line designed by fashion designer, stylist, and trend innovator Rita Ghanime. This clothing line was targeted at children between the ages of 5-14.

Need

The key message associated with the Jules LA line is that it’s a line for children that is free spirited, versatile, playful, untamed, yet comfortably edgy. Its “ombre” gradual fade, and more of a stark contrast in dip dyed clothing provokes intrigue, and was a sign of its time for children’s clothing. We wanted to portray this through a website, a logo, and marketing materials. 

UI/UX Design

Marketing Collateral

Style Guide