An incentive program for drivers to make extra money while they drive.
Roles: UI/UX, Graphic Design
Uber Out Of Home
Uber OOH is the official Uber advertising network, powered by Adomni, enabling advertisers to connect with their audience via real time connected, street level, high quality, digital screens on top of Uber vehicles.
The new Uber digital out-of-home network will feature two-sided, internet connected screens on the tops of participating Uber drivers’ vehicles.
Starting April 2020, the network will be live in Atlanta, Phoenix, and Dallas with a total of 1,000 vehicles equipped with digital screens.
We came up with several ideas that would simulate the Uber brand. We needed to show that form & function worked in symmetry in order to engage users.
I color corrected and redesigned some of their features to work within Uber’s guidelines.
Several cars where designed and tested for our video and promotional campaigns.