Hollywood’s Secret Weapon
Located in 14 states and 12 different countries Barry’s Bootcamp signature one-hour high intensity workout class, consisting of 25-30 minutes of interval training on the treadmill, plus 25-30 minutes of strength training using free weights, resistance bands and more. It is designed to “shock” the body to improve your cardiovascular system, while helping to burn calories and build muscle.
I was hired to work with the Creative Director to conceive, define, and execute environmental graphics for the company’s interior and exterior spaces for all new and existing studios. This included implementing the overall company branding aesthetic, including marketing collateral, both digital and print, and overseeing the day-to-day graphic design needs; web, email, print and packaging assets, while working to ensure proper branding across platforms.
Barry’s Holiday Sale Campaign
Barry’s 2017 Holiday Sale Campaign was the largest project I worked on while there. It extended throughout all of its clubs where weekly ads went live promoting classes, clothing campaigns and holiday sales. Designs for all their Instagram, Twitter, Facebook, email and social media handles where included.
WALL ELEVATIONS & RENDERINGS
Elevations are orthographic projections of the exterior or interior faces of a building. It is a two-dimensional architectural drawing. Graphics are designed on the façades, and then architectual team gets them up. I designed the graphics that went up on these walls. I had never done this before so it was really fun.