Uber Out of Home
Uber OOH is the official Uber advertising network, powered by Adomni, enabling advertisers to connect with their audience via real time connected, street level, high quality, digital screens on top of Uber vehicles.
The new Uber digital out-of-home network featured two-sided, internet connected screens on the tops of participating Uber drivers’ vehicles.
In April 2020, the network was live in Atlanta, Phoenix, and Dallas with a total of 1,000 vehicles equipped with digital screens.
This was also incentive program for drivers to make extra money while they drive.
UI/UX Design
We came up with several ideas that would simulate the Uber brand. We needed to show that form & function worked in symmetry in order to engage users.
Icon Design
I transformed the provided icons through strategic color correction and thoughtfully redesigned key features to seamlessly align with Uber’s brand standards, ensuring visual consistency across the platform. I also created line icons for the Adobmi website.
Car Design
Several cars were designed in Adobe Illustrator which where used and tested for the video and promotional campaigns.
Web Design
Uber OOH is the official Uber advertising network enabling advertisers to connect with their audience via real time connected, street level, high quality, digital screens on top of Uber vehicles.
Final pages consisted of an About page, an FAQ page and an Advertising page.
Ads that demand attention
Whatever the objective, Uber has solutions guaranteed to reach consumers and meet goals.
