About
Designer, strategist, systems thinker.
I'm Ximena Mutis — a Senior Product Designer with a decade of experience building digital products that sit at the intersection of craft, strategy, and technology.
My work spans enterprise UX, consumer products, brand systems, and design operations. I've led design for companies like U.S. Bank, Norton, and Intel — and I've built from zero to one for startups that needed both vision and execution.
I'm based in Miami and available for select freelance engagements and full-time opportunities. I am also available to travel.
Philosophy
How I think about design.
Design is a thinking tool.
The artifact is never the point. I use design to make invisible problems visible — to create shared understanding before a single pixel is placed.
Restraint is a skill.
The hardest design decisions are subtractive. I believe in earning every element — if it doesn't serve the user or the story, it doesn't belong.
Systems over surfaces.
Beautiful screens that don't scale are a liability. I design with the system in mind from day one — components, tokens, patterns, and the humans who maintain them.
AI amplifies, not replaces.
I integrate generative AI into my workflow thoughtfully — for exploration, acceleration, and augmentation. The judgment, taste, and empathy remain human.
Experience
Career highlights.
Independent Product Designer & Consultant
— IndependentPartnering with startups, enterprise organizations, and mission-driven initiatives to create product experiences, design systems, and brand strategies. Currently building The Flamingo Run, a community-driven wellness initiative, while exploring AI-enhanced design workflows and emerging technologies.
Senior Experience Designer & Design Lead
— U.S. BankLed design across enterprise banking platforms serving hundreds of thousands of users. Directed design efforts for Corporate Connect, a unified commercial banking platform, while helping evolve the bank's enterprise Shield Design System and Sketch-to-Figma migration.
Design Lead & Brand Designer
— modMDLed a complete brand transformation including visual identity, website redesign, brand guidelines, sales materials, and digital experiences, helping establish a more modern and scalable healthcare technology brand.
UI/UX & Brand Designer
— Embark VeterinaryContributed to a company-wide rebrand by translating new brand strategy into product experiences, ensuring consistency across digital products, marketing, and customer touchpoints.
Product Design, Brand & Emerging Technology
— Symantec · BLOCKv · Aki Technologies · Barry's BootcampDesigned consumer products, enterprise platforms, blockchain experiences, analytics dashboards, and branded environments. Built expertise across UX, visual design, design systems, data visualization, and digital product strategy.
Product Designer
— NTT DATADesigned enterprise and consumer applications across web and mobile, specializing in user experience, information architecture, prototyping, and visual communication.
Brand, Marketing & Visual Design
— Cleopatra Records · SPARC · Beck MediaBuilt a foundation in branding, storytelling, marketing communications, and visual design across entertainment, nonprofit, and agency environments.
Let's work together.
Available for freelance projects and full-time opportunities.