Writing
Part strategist. Part designer. Part storyteller. Fully obsessed with turning ambitious ideas into unforgettable experiences.
Generative AI is reshaping how designers work — but the risk of homogenization is real. Here's how I integrate AI tools as a thinking partner while keeping craft and judgment at the center.
Design SystemsAfter building systems at Intel, U.S. Bank, and several startups, I've learned that the components are rarely the problem. Governance, culture, and contribution models are where systems live or die.
ResearchConsumer UX research playbooks don't translate cleanly to enterprise contexts. Access is harder, stakes are higher, and the "user" is rarely the "buyer." Here's how I adapt.
BrandBrand and product teams often operate in silos, producing work that's visually inconsistent and strategically misaligned. The intersection is where the most interesting design problems live.
Design ProcessThe hardest design skill to develop isn't craft — it's knowing when to stop. Restraint is a muscle, and most designers never train it.
I'm always happy to discuss ideas, projects, or just the craft.